I don’t know who Madison Bumgarner’s PR person is, but they are amazing. They turned his post victory beer chugging into a trend overnight, making him one of the hottest names in sports.
While on a press run to celebrate his World Series title and MVP, Madison discussed his new nickname: Mad-Bum. Rather then downplay a nickname that refers to someone’s bottom, Madison created Mad-Bum underwear to celebrate his new title.
Oh-Boy.
If that wasn’t awesome enough, he blessed Jimmy Fallon with a pair of Mad-Bum underwear to dance around the show in.
Catch Jimmy Fallon shake it like a saltshaker in his new Mad-Bum undies below:
